Product Ventures and COHO Creative have become WovenWorks Learn More

The WovenWorks Difference.

Why the Brand Packaging Process Often Unravels.

You want your brand to be iconic, to leave a mark, and stand the test of time. But, too often, you are forced to juggle multiple agencies, siloed teams, and endless handoffs only to end up with packaging that looks good but doesn’t perform.

Red Swiss Army knife with multiple tools unfolded including scissors, knife, bottle opener, corkscrew, and other implements.
We hear things like this from customers all the time...

“We had too many handoffs that diluted the process, caused rework and delayed progress.”

“Our graphics and packaging didn’t work together.”

“Consumer testing wasn’t robust and more like guesswork.”

“We designed something beautiful, but without planning for scale and future growth, it couldn’t be executed.”

WovenWorks was designed
to change all of that.

The WovenWorks
Difference.

We’re true brand-packaging experts. By bringing together world-class structure, graphics, strategy, and production, we eliminate inefficiencies, elevate creativity, and deliver packaging that stands apart. Every discipline works together—from insight to engineering—so your brand launches faster, connects deeper, and performs flawlessly.

Discover

Uncover insights and discover opportunities

Define

Define actionable strategies & consumer targets

Design

Bring Ideas to life through the design process

Develop

Test, iterate, and refine for maximum impact

Deliver

Launch with confidence, speed, and efficiency

Your Success is
Our Success.

We partner shoulder-to-shoulder with the world’s leading CPGs to drive clarity, speed, and measurable growth. As an extension of your team, we remove barriers, fuel innovation, and celebrate your wins as our own.

We Help You:

Reduce time and cost through true integration
Unlock growth through consumer-driven innovation
Strengthen brand connection across every touchpoint
Validate ideas quickly with real-time prototyping and testing
5000+
Market-Proven Launches
Proven
Tested before launch
Better
built for flawless execution
Faster
Reduced time-to-market

We Create
Meaningful Connections.

At our core, we’re a team of curious minds and passionate makers who believe the strongest brands are built through empathetic connection. We listen, we observe, we challenge, we experiment, and we co-create with our consumers and our clients.

Before
After
Various Zep cleaning products including stainless steel polish, shower tub and tile cleaner, all-purpose cleaner, industrial purple cleaner and degreaser, high traffic carpet cleaner, heavy-duty citrus degreaser, and carpet spot and stain cleaner.
Two bottles of Sir Kensington's avocado oil mayonnaise, each containing 12 fl oz with different label designs; one plain and the other with avocado and leaf illustrations.

Brand Packaging 
Leaders &
Visionaries

WovenWorks is where diverse talents come together, united by a shared drive to make a meaningful impact through brand packaging.

Sean Bisceglia

CEO
Smiling middle-aged bald man wearing a blue checkered blazer and light blue shirt against a blurred background.

Consistently delivers rapid and measurable value through growth, thought leadership, and market-disrupting strategy.

As a seasoned executive with a remarkable 32-year career, Sean Bisceglia has founded and scaled four successful firms, including Talent Drive and Scout Exchange, with over 25 years of experience in accelerating growth for software and service companies. Guided by experienced CPG executives and family offices, his visionary approach to growth routinely achieves rapid market acceptance alongside global product and service distribution, aligning capital and counsel with client success. 

Bisceglia’s most recent achievement as the CEO of Curion transformed the product insights industry and grew Curion’s market leadership by 35% year over year, driving revenue from $20M to $70M in four years and cementing Curion’s place as an industry-leading insights firm. His accolades include being named a finalist for Best Emerging Company Marketing Campaign at the 11th Annual Markies and Executive of the Year - Advertising, Marketing & Public Relations at the 2017 Annual American Business Awards. 

At WovenWorks, Bisceglia aims to seamlessly integrate end-to-end solutions to accelerate clients’ path to launch, drawing on the company’s 30 years of packaging expertise to empower their success with more resources and innovation.

Erika Villiard

Chief of Staff
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Leads strategic initiatives and supports executive leadership in enhancing organizational efficiency for every aspect of the company.

An economist with over 10 years of experience across the pharmaceutical, banking, government affairs, and market research industries, Erika Villiard brings a wealth of expertise in operational efficiency to WovenWorks. She is deeply skilled at driving cross-functional alignment, systems adoption, and process optimization to enhance client success.

Villiard’s previous role was alongside CEO Sean Bisceglia at Curion, where she played a key role in scaling the company and transforming its market leadership. Her strong foundation in business operations and project management has led to strategic initiatives that enhance organizational efficiency, translating into a more streamlined and seamless client experience.

Jeff Smith

CFO
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Drives positive results and identifies opportunities for transformational process optimization while influencing change.

Jeff Smith brings 28 years of financial and operational management experience to WovenWorks, specializing in strategic leadership, integration, shaping future-aligned financial direction and driving operational efficiencies. Previously at Allstate and Accenture, Smith was also SVP of Operations and VP of Finance at Curion, where he was responsible for transforming the company's pricing and facility scheduling models to maximize project value for clients. Smith is passionate about developing systems that facilitate seamless client collaboration and partnership. 

Jon Shapiro

Chief Creative Officer – Brand Experience
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Creates brand experiences that connect with audiences in the moments—and ways—that matter most.

With more than 30 years of experience in brand strategy and design innovation, Jon Shapiro crafts brand experiences that spark emotion, foster connection, and drive measurable business results. A deeply respected creative leader, he brings a holistic approach and extensive brand expertise to shaping work that is both purposeful and impactful.

Jon has delivered meaningful brand impact for iconic companies, including Coca-Cola and Procter & Gamble. After nearly a decade as Senior Design Director at LAGA, he founded COHO Creative to combine the strategic rigor of a global brand consultancy with the creative soul of a boutique studio.

With COHO now part of WovenWorks, Jon leads multidisciplinary teams in building holistic brand experiences—woven with clarity, intention, and bold imagination.

Ronald de Vlam

Head of Holistic Design
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Translates insight into design strategy through a visionary,  future-focused lens.

Ronald de Vlam is a distinguished leader in branding and packaging design with more than 30 years of experience shaping some of the world’s most successful brands. His work is guided by big-picture thinking, deep brand understanding, and the ability to turn insight into meaningful, enduring design.

At WovenWorks, Ronald brings a holistic approach to brand experience—integrating strategy, consumer understanding, and design to create solutions that are both impactful and commercially successful. His leadership has helped deliver iconic work for global clients, including Procter & Gamble, Kraft, and 3M.

Previously, Ronald served as Partner and Chief Innovation Officer at COHO and founded Webb de Vlam, a global brand strategy and design firm with studios in London, Singapore, and Chicago. Known for bridging insight and innovation, Ronald builds design systems that drive relevance, differentiation, and lasting brand connection.

Jessie Zettler

Executive Creative Director
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Builds world-class brands by pairing business and cultural insight with storytelling that inspires action.

Jessie Zettler is an Executive Creative Director and award-winning brand leader with over 20 years of experience building brands that move people—and markets. She brings together strategic rigor, cultural intelligence, and creative vision to deliver work that is both meaningful and effective.

At WovenWorks, Jessie activates the studio’s integrated expertise across strategy, structure, and design to exceed client expectations. She has shaped iconic brands including Olay, Molson Coors, Gillette, and Tide, and is known for identifying team strengths and fostering collaboration to elevate every level of creative output.

A strategic designer and storyteller at heart, Jessie spent 16 years at Landor before serving as Global Brand Manager for John Frieda at Kao Corporation. She is a trusted client partner and passionate mentor with a proven ability to envision, sell, and execute strategies that strengthen studio culture, fuel innovation, and drive lasting impact.

John Broderick

Vice president of Strategy & Insights
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Asks the what's, who's, how's and most importantly, the why's that makes consumers tick.

John Broderick is an accomplished consumer insights strategist with deep expertise across qualitative and quantitative research. With experience spanning global corporations, including Unilever, and agile insights consultancies, he brings a balanced perspective that blends rigor with speed.

A hands-on researcher and skilled moderator, John is driven by uncovering the “why” behind consumer behavior—translating insights into clear, actionable strategies that drive real business impact. He has a strong track record of leading high-performing teams and delivering innovative solutions for leading brands.

Known for his ability to connect strategic thinking with practical application, John ensures research doesn’t live in decks—it fuels smarter decisions, stronger brands, and meaningful growth. He holds a BS in Marketing and Finance from the Carroll School of Management at Boston College and is based in Fairfield, Connecticut.

Lisbet Gutierrez

Vice President of Client Success
Smiling middle-aged man with short gray hair wearing a pink shirt and a gray herringbone jacket.

Builds high‑performing teams and client partnerships that deliver lasting value.

Lisbet Gutierrez is Vice President of Client Success at WovenWorks, where she leads the firm’s client growth function and develops the teams responsible for stewarding its most strategic client partnerships. As a member of the leadership team, Lisbet plays a central role in shaping how WovenWorks partners with clients, grows accounts, and delivers consistent, high‑value outcomes.

At WovenWorks, Lisbet oversees priority client relationships while mentoring and developing account leaders across the organization. She brings more than a decade of experience across brand, design, and consulting environments, having held senior leadership roles at Landor, Wolff Olins, CBX, and Interbrand. Across these roles, she led complex, multimillion‑dollar engagements and partnered directly with executive and C‑suite stakeholders on large‑scale brand transformations and global launches.

Known for her ability to develop talent and navigate complex organizations, Lisbet is a trusted partner to both clients and teams. She is driven by building strong leadership, fostering collaboration, and ensuring every partnership delivers meaningful, measurable value over the long term.

Kari Mannina

Senior Managing Director
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Executing a client-first approach to foster meaningful, long-lasting partnerships across a variety of industries.

Kari Mannina has over 15 years of sales and account management experience spanning market and consumer research, strategy, and digital marketing. Her expertise spans numerous Fortune 100 companies in the CPG and foodservice industries, including Jimmy John’s and Savored, as well as agencies such as HelloWorld and InnerWorkings. She adopts a consultative approach to each client, drawing from a deep understanding of market research and packaging strategy to help them achieve their goals.

As a Sr. Account Manager at Mintel, Mannina managed a portfolio of leading CPG manufacturers and suppliers in the food and beauty industries. Prior to joining WovenWorks, Mannina played a pivotal role in driving sales growth at Curion, where her strategic insights and leadership increased revenue from $20M to $70M in just four years. Mannina believes in putting the client first, creating a loyal bond that has lasted throughout her storied career, and translating insights into actionable growth strategies.

Meghann Burke

Senior Global Strategy Director
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Fosters robust client partnerships and spearheads strategic growth initiatives while aligning strategy with client needs and objectives.

Meghann Burke has driven growth for a variety of Fortune 500 companies with over 15 years of experience in high-stakes sales and account management across the CPG and consumer experience sectors. A driven leader, Burke offers a diverse background in market and consumer research, customer experience management, digital marketing, and workforce management. Over the course of her career, Burke has built a reputation for exceeding expectations and tailoring solutions to meet client objectives.

Burke’s previous roles include Senior Account Executive at Scout Exchange and Qualtrics, Enterprise Account Executive at Camera IQ, and Senior Account Executive at Yext, where she worked with brands such as Taco Bell, Marriott, and Jaguar-Land Rover. Before joining WovenWorks, Burke was a Senior Director of Global Strategy and Growth at Curion Insights, where she contributed to significant revenue growth from $20M to $70M in just four years. She’s passionate about fostering robust client partnerships and spearheading strategic growth initiatives, while leveraging her expertise to navigate complex global markets and deliver exceptional client experiences.

Board of Advisors

Accomplished industry veterans
with invaluable strategic guidance.

Our advisory board is composed of accomplished industry veterans who provide invaluable strategic guidance. Their diverse expertise and deep understanding of the market help us navigate challenges and capitalize on opportunities.​

Chris Rowe

PepsiCo/Mars Wrigley
Smiling man with short brown hair wearing a navy blazer and light blue checkered shirt.

Consistently delivers rapid and measurable value through growth, thought leadership, and market disrupting-strategy.

Chris Rowe is a transformational global R&D executive in consumer-packaged goods with a proven track record of driving category-leading, sustainable business growth over the course of 30 years. Known as a valued business partner with significant passion and experience, Rowe innovated and drove packaging initiatives for world-class brands like Gatorade, Extra Gum, and M&Ms. 

Rowe was a Senior Manager of Packaging Innovation at PepsiCo, Director of Packaging Innovation at Wrigley, and a Director of Global Packaging, Upstream Innovation and Design at Mars. In addition to building and leading large R&D organizations in developed and emerging markets, he’s skilled at shaping and executing consumer and customer centric portfolio and strategies, now leveraging his expertise to guide and advise innovative companies on meeting their packaging needs.

Angelique Bellmer Krembs

PepsiCo
Smiling woman with long brown hair wearing a sleeveless black top against a blurred background.

Leads strategic initiatives and support executive leadership in enhancing organizational efficiency for every aspect of the company.

With 22 years of experience at PepsiCo, leading brand and marketing strategy for Pepsi, Mountain Dew, and SoBe, Angelique Bellmer Krembs has demonstrated superior leadership for iconic brands while expanding their reach beyond CPG initiatives. She is an accomplished keynote speaker and author of “You Should Smile More: How to Dismantle Gender Bias in the Workplace,” and offers considerable valuable F500 experience and connections, having worked with BlackRock and NextFoods. Bellmer Krembs brings strategic guidance designed to help WovenWorks and its clients expand our unique idea-to-shelf CPG innovations.

Kristi Zuhlke

P&G/KnowledgeHound
Smiling blonde woman wearing a dark sleeveless top and pink patterned earrings standing indoors with a blurred background.

Kristi Zuhlke is a global consumer insights and strategy expert, having worked with billion-dollar brands at P&G. She drove consumer and market knowledge in retail and emerging markets for highly recognizable brands such as Gillette, Old Spice, and Always, forging retailer partnerships while identifying and implementing white space expansion. Zuhlke is also an expert in consumer insights and using them to drive strategy and executions that win with consumers. A founder of KnolwedgeHound and former advisor to Curion, Zuhlke now contributes her expertise to WovenWorks, consulting on consumer insights, strategy, and Generative AI.

Jason Brown

Interbrand/Pearlfisher
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With over 30 years of experience in brand identity and design — spanning Interbrand, Fahrenheit 212, Godfrey Dadich Partners, and Pearlfisher — Jason Brown has built and evolved globally recognized brands across financial services, consumer goods, transportation, and technology. As a creative practitioner, strategy consultant and visionary operator, he brings a rare ability to unlock the power of design to shape, grow and scale organizations. Jason brings deep F500 expertise and a founder's mindset — having co-founded his own branding agency — offering WovenWorks and its clients the strategic and creative leadership needed to create sustainable value.

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Our Team & Culture

No divas here. Just a smart, hard-working, highly collaborative team that pushes creativity while working within real-world constraints. We challenge the status quo and find ways to achieve great work. If this sounds like the right culture for you, check out our open positions.

View Open Positions

Packaging Unpacked.

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