Plackers

22% sales lift with no additional support while driving growth among younger consumers.

InsightS

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strategy

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Brand Design

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Package Graphics

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Production

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Point of Sale

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sales Kit

The Challenge

Plackers pioneered the disposable flosser category but faced increased competition that eroded market share. The challenge was to propel the brand forward with a more youthful, meaningful, and consistent identity—one that attracts younger consumers while retaining loyal users and elevates Plackers from a functional bathroom tool to a lifestyle-driven brand. WovenWorks developed a new brand identity, tone of voice, communication system, and activation guidelines to set the brand up for long-term growth.

The Challenge

Plackers pioneered the disposable flosser category but faced increased competition that eroded market share. The challenge was to propel the brand forward with a more youthful, meaningful, and consistent identity—one that attracts younger consumers while retaining loyal users and elevates Plackers from a functional bathroom tool to a lifestyle-driven brand. WovenWorks developed a new brand identity, tone of voice, communication system, and activation guidelines to set the brand up for long-term growth.

Our Approach

We began by uncovering key INSIGHTS through consumer and category research—revealing growth opportunities and evolving audience needs. This informed a clear STRATEGY, refining the brand’s positioning to better engage millennials while maintaining credibility with current consumers. From there, we developed BRAND & PACKAGE GRAPHICS, creating a bold, unified visual system that strengthens recognition and shelf impact, supported by a distinct tone of voice and cohesive brand assets. Next, we designed POINT OF SALE and SALES KITS to bring the brand to life in retail and selling environments. Finally, we delivered complete PRODUCTION files—ensuring the system scaled consistently across in-store, digital, and social touchpoints—enabling Plackers to show up as a modern lifestyle brand everywhere it lives.

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The Results

The redesign drove a 22% sales increase with no ad support and accelerated growth among younger consumers, strengthening social presence and engagement. The refreshed brand rolled out across major retailers — including Walmart, Target, Kroger, and Walgreens—reinforcing Plackers as the #1 dental flosser in the U.S. The launch generated 39M+ social impressions, 768K+ engagements, and a 26% increase in followers year-over-year, including 19K+ new TikTok followers in six months. Influencer content delivered 299K+ organic views and reached 36K+ new accounts, while experiential cinema activations added 6.7M+ incremental impressions across live events and social amplification.