We began by developing deep INSIGHTS through consumer immersion and category analysis to uncover opportunities for positioning and differentiation. This informed a clear STRATEGY, defining how the brand could evolve while amplifying its most iconic equity. From there, we brought the vision to life through BRAND DESIGN, elevating the red balloon as a unifying asset and establishing a bold, playful system. We translated this into PACKAGE GRAPHICS with intuitive product navigation, then finalized PRODUCTION files to ensure consistency and scalability across the portfolio. Finally, we designed POINT OF SALE and activation assets—including motion, seasonal LTOs, and e-commerce—to extend the new brand world across every consumer touchpoint.