We uncovered key INSIGHTS through in-depth shop-alongs and interviews with small business owners, cleaning professionals, and consumers—revealing how shoppers navigate the shelf and perceive the brand. These learnings informed a clear STRATEGY, grounded in a comprehensive category audit that identified opportunities to amplify Zep’s “pro-quality” heritage. Building from there, we developed PACKAGE GRAPHICS across multiple design territories focused on expertise, trust, and approachability, using visual attention analysis to sharpen shelf impact and communication clarity. Finally, we delivered complete PRODUCTION files—refining brand identity, color strategy, and packaging architecture to ensure a cohesive, scalable system across all SKUs.
The bold, unified packaging restored Zep’s shelf visibility and strengthened both consumer confidence and retailer partnerships. The redesign fueled brand momentum—contributing to Zep’s 2025 acquisition by Truelink Capital—with Advanced SKUs exceeding expectations and plumbing unit sales rising 7% post-launch. Major retailers increased promotional support, and the new system became the foundation for expanded marketing activation across digital, social, e-commerce, and retail training.
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