We began by uncovering deep INSIGHTS through fast-cycle ethnographies and iterative consumer testing—revealing unmet needs, breaking habitual “blinder shopping,” and highlighting demand for healthier, more premium cues and easier access. This shaped a clear STRATEGY to elevate usability, authenticity, and sustainability while honoring Yoplait’s iconic silhouette. Building on this direction, our team advanced STRUCTURE DESIGN, creating a glass, reverse-taper jar inspired by French ramekins. Through rapid PROTOTYPING, we refined form, ergonomics, and shelf presence with ongoing consumer feedback. In parallel, our teams ensured robust ENGINEERING for manufacturability and performance. Finally, we delivered complete PRODUCTION files—ready for commercialization and scale.
Oui by Yoplait made a significant impact upon its 2017 launch, helping reverse years of category decline and contributing to General Mills’ revenue stabilization by Q1 2019. The distinctive glass jar earned widespread consumer and media praise—including features in The New York Times and USA Today—and quickly became one of the most recognizable and beloved formats in the yogurt aisle.
