We started with consumers. Digital journals uncovered the behaviors, rituals and unmet needs that shaped both structure and graphics. We translated those insights into a new structural design, iteratively prototyping and refining grip, balance and pour control through five hands-on consumer workshops. In parallel, we built a cohesive graphic system that brought fragrance, efficacy and Ensueño's distinctive heritage together.
A scalable, holistic packaging system that modernizes Ensueño without losing what made the brand beloved. The redesign supported the launch of Ensueño Liquid Detergent as part of an expanded laundry-care portfolio and positioned the brand for continued growth with U.S. consumers. (PR Newswire)
